Content Rich: Writing Your Way to Wealth on the Web – For Business

In this engaging and relevant program, Jon Wuebben shows companies how to improve search engine rankings and sales conversion through the power of online content development. As a leader in the Web 2.0 world, he introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. Key issues covered include:

• Developing compelling, call to action content that builds instant rapport with prospects
• Writing for the search engines, utilizing keyword research to discover new ways of connecting with potential customers
• Building out your existing website and creating new sites to grow your brand, improve market share and reach new niche markets
• Blogging effectively in the new world of Social Media Optimization
• Saving $50-200K this year in web development costs

He also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage. Using simple examples, case studies and documented research, he provides all the tools you need to start improving your online presence – today.

[audio:http://www.i-saga.net/audio/jonwuebben23011156571792-001.mp3]

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