Archive for June, 2010

Compelling customer service practices all your customers—even Gladys—will thank you for! – an interview with Marilyn Suttle

Marilyn_Suttle
As entrepreneurs and small business owners, managing difficult customers is a skill you can learn and convert them into happy, repeat customers.


MP3 File

Want a CD or Transcript of this interview? Click Here!

Do you have a difficult customer who demands more than you’re willing to give, requires more skill to manage, and who pushes all your buttons?  (Me too.)

Do you sometimes wish they would go away (but, then you’re telling revenue to go away), or would you rather find a way to turn them into a wonderful, loyal customer who refers you to all their friends (this is the way to go, baby!).

This week’s guest, Marilyn Suttle, is the author of “Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan”.  She will share how you can not only effectively manage your difficult customers, but will describe the things you can do to convert them.

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Press releases and publicity that drive powerful results – an Interview with Lisa Manyon

Lisa_ManyonEntrepreneurs and small business owners: Press Releases are a simple and powerful way to communicate to the world what you’re up to and drive instant credibility and sales.


MP3 File

Want a CD or Transcript of this interview? Click Here!

Do you have really cool products, services, and/or stories to tell that could benefit tons of people – if only they knew about them?   If you’re an entrepreneur then you are always working on some cool project.  How do you make sure they are newsworthy, and let people know about them?

The answer lies in effective press releases and publicity.

Our guest this week, Lisa Manyon, is a Copywriter, Marketing Strategist and Published Author specializing in POWERFULLY communicating your marketing message to increase results. She is a master of matching your message to market. Lisa helps entrepreneurs reach their individual goals and transform dreams into manageable action steps with tangible results. Her passion for sharing newsworthy messages has earned her recognition for press release and publicity results.

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