Press releases and publicity that drive powerful results – an Interview with Lisa Manyon
Entrepreneurs and small business owners: Press Releases are a simple and powerful way to communicate to the world what you’re up to and drive instant credibility and sales.
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Want a CD or Transcript of this interview? Click Here! |
Do you have really cool products, services, and/or stories to tell that could benefit tons of people – if only they knew about them? If you’re an entrepreneur then you are always working on some cool project. How do you make sure they are newsworthy, and let people know about them?
The answer lies in effective press releases and publicity.
Our guest this week, Lisa Manyon, is a Copywriter, Marketing Strategist and Published Author specializing in POWERFULLY communicating your marketing message to increase results. She is a master of matching your message to market. Lisa helps entrepreneurs reach their individual goals and transform dreams into manageable action steps with tangible results. Her passion for sharing newsworthy messages has earned her recognition for press release and publicity results.
You can use Press Release strategies for anything that is “newsworthy” – that is, information that people don’t yet know about. Think of all the projects you’re working on now – can you see the possibility? Think of your release of a new product or service. Think of your new book, your new certification, or being the keynote at a major conference. Can you see the world reacting to your press release? Feels good, doesn’t it.
The Press Release idea is a great way to build credibility and followers, especially if you integrate your Social Media strategy with your press releases. Tweet, post to your fan page, blog, etc about your press release, with the link to the press release right there! So simple, yet is it something you’re doing already?
Lisa reminds us, “Your number 1 job is as a marketer, and press releases are part of part of your marketing strategy.”
Lisa has tons of great ideas that she shared during this interview, and also has some gifts for us.
- A free Press Release Producer: http://writeoncreative.com/pressreleaseproducer/
- A coupon code that Lisa mentions during the interview is ISAGA (Listen to the interview for more detail)
Listen to Lisa’s full interview. I immediately sent a note to my team suggesting they listen and begin thinking of how to incorporate press releases into our strategy. I hope you get the same charge of ideas that I did!
Please leave a comment below to let us know your thoughts about this interview.
Twitter: writeoncreative
says:
Pete,
Thanks for a fabulous interview. I look forward to connecting soon and want to hear more about your book as things progress.
Write on!~
Lisa